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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Chen, Longshan"
~subject:"Markenführung"
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Value co-creation for developing cultural and creative virtual brand communities
Chen, Longshan
;
Yuan, Leping
;
Zhu, Zhangxiang
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2033-2051
Persistent link: https://www.econbiz.de/10013552966
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