Value co-creation for developing cultural and creative virtual brand communities
Year of publication: |
2022
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Authors: | Chen, Longshan ; Yuan, Leping ; Zhu, Zhangxiang |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 10, p. 2033-2051
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Subject: | Cultural and creative virtual brand communities | Perceived benefit | Stimulus-mechanism-response framework | Value co-creation | Virtual networks | Social Web | Social web | Kreativität | Creativity | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Markenführung | Brand management | Virtuelles Team | Virtual team | Markenimage | Brand image |
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