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~accessRights:"restricted"
~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~person:"Blazquez Cano, Marta"
~person:"Guido, Gianluigi"
~person:"Septianto, Felix"
~person:"Thaichon, Park"
~subject:"Arts"
~subject:"E-commerce"
~subject:"Luxury goods"
~subject:"Luxusgüter"
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Blazquez Cano, Marta
Guido, Gianluigi
Septianto, Felix
Thaichon, Park
Shimul, Anwar Sadat
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Amatulli, Cesare
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
European journal of marketing : EJM
Journal of retailing and consumer services
6
Luxury marketing, sustainability and technology : the future of luxury management
5
Journal of business research : JBR
4
Palgrave Advances in Luxury
2
Palgrave advances in luxury
2
SpringerLink / Bücher
2
Sustainable Luxury : An International Perspective
2
Asia Pacific journal of marketing and logistics
1
Developing successful global strategies for marketing luxury brands
1
Global marketing strategies for the promotion of luxury goods
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Italian journal of marketing : ITJM
1
Journal of advertising
1
Journal of business ethics : JBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Routledge studies in luxury management
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Springer eBook Collection / Business and Management
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Slogans with negations' effect on sustainable luxury brand
Septianto, Felix
;
Kemper, Joya
;
Northey, Gavin
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10014252784
Saved in:
2
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
3
Luxury advertising and recognizable artworks : new insights on the "art infusion" effect
Peluso, Alessandro M.
;
Pino, Giovanni
;
Amatulli, Cesare
; …
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2192-2206
Persistent link: https://www.econbiz.de/10011773878
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