Luxury advertising and recognizable artworks : new insights on the "art infusion" effect
Year of publication: |
2017
|
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Authors: | Peluso, Alessandro M. ; Pino, Giovanni ; Amatulli, Cesare ; Guido, Gianluigi |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 11/12, p. 2192-2206
|
Subject: | Artistic style | Luxury products | Desire for distinction | Recognizability | Status signalling | Visual artworks | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Signalling |
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