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~isPartOf:"Behavioral research in accounting"
~isPartOf:"Business research quarterly : BRQ"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Search: subject:"Nonprofit-Marketing"
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Nonprofit marketing
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Choi, Jungsil
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De Bruyn, Arnaud
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García Rodríguez, Nuria
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Behavioral research in accounting
Business research quarterly : BRQ
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International review on public and non-profit marketing
31
International journal of nonprofit & voluntary sector marketing
26
Journal of nonprofit & public sector marketing
20
Journal of philanthropy and marketing
12
International journal of nonprofit and voluntary sector marketing
9
Nonprofit management & leadership
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Journal of marketing for higher education
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Nonprofit and voluntary sector quarterly
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Springer eBook Collection
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Journal of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of Islamic marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of public policy & marketing
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Management communication quarterly : an international journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Routledge studies in marketing
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Sport management review
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Springer Reference Wirtschaft
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Springer eBook Collection / Business and Economics
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The journal of consumer marketing
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Australasian marketing journal
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Corporate reputation review : an international journal
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Edward Elgar E-Book Archive
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European journal of marketing
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Global business perspectives
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Handbook of research on managerial solutions in non-profit organizations
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1
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
2
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
3
Individual donor support for nonprofits : the roles of financial and emotional information
Agyemang, Isaac
;
Bay, Darlene D.
;
Cook, Gail L.
; …
- In:
Behavioral research in accounting
31
(
2019
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10012213095
Saved in:
4
Assimilation-contrast theory in action : operationalization and managerial impact in a fundraising context
De Bruyn, Arnaud
;
Prokopec, Sonja
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 367-381
Persistent link: https://www.econbiz.de/10011734865
Saved in:
5
Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations : consequences for nonprofit performance and moderators
Álvarez-González, Luis Ignacio
;
García Rodríguez, Nuria
- In:
Business research quarterly : BRQ
20
(
2017
)
2
,
pp. 112-123
Persistent link: https://www.econbiz.de/10011719751
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