Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations : consequences for nonprofit performance and moderators
Year of publication: |
April-June 2017
|
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Authors: | Álvarez-González, Luis Ignacio ; García Rodríguez, Nuria ; Rey-García, Marta ; Sanzo-Perez, María José |
Published in: |
Business research quarterly : BRQ. - Barcelona [u.a.] : Elsevier España, ISSN 2340-9436, ZDB-ID 2772815-8. - Vol. 20.2017, 2, p. 112-123
|
Subject: | Business-nonprofit partnerships | Internal marketing | Nonprofit organizations | Nonprofit performance | Commercial revenues in nonprofits | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing | Nonprofit-Management | Nonprofit management |
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