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~accessRights:"restricted"
~isPartOf:"Business horizons"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Consumer behaviour"
~subject:"Finanzkrise"
~subject:"Großbritannien"
~subject:"Impact assessment"
~type_genre:"Article in journal"
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Consumer behaviour
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Konsumentenverhalten
60
Innovation
52
Social Web
48
Social web
48
Strategic management
47
Strategisches Management
47
Business start-up
45
Unternehmensgründung
45
Entrepreneurship
37
Innovation management
37
Innovationsmanagement
37
Corporate social responsibility
36
Digitalisierung
36
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36
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35
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33
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33
Internet marketing
33
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33
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33
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32
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24
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68
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Article in journal
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68
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English
68
Author
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Campbell, Colin L.
4
Berman, Barry
3
Robson, Karen
3
Chaudhry, Peggy E.
2
Eisingerich, Andreas B
2
Ferraro, Carla
2
Hanna, Richard
2
Mavrommatis, Alexis
2
McCarthy, Ian P.
2
Pitt, Leyland F.
2
Sands, Sean
2
Treen, Emily
2
Wilson, Matthew
2
Abratt, Russell
1
Bal, Anjali S.
1
Bendixen, Michael
1
Berthon, Pierre R.
1
Bhaduri, Gargi
1
Bhattacharya, C. B.
1
Borin, Norm
1
Botha, Elsamari
1
Braun, Corina
1
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1
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1
Bruning, Patrick F.
1
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1
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1
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Business horizons
Journal of fashion marketing and management
Technological forecasting & social change : an international journal
339
Management science : journal of the Institute for Operations Research and the Management Sciences
210
American economic journal : a journal of the American Economic Association
77
The American economic review
48
Operations research
43
Economic modelling
32
Finance research letters
32
Journal of retailing and consumer services
31
The review of economics and statistics
31
The review of financial studies
28
Journal of business research : JBR
26
The North American journal of economics and finance : a journal of financial economics studies
26
IEEE transactions on engineering management : EM
25
Journal of international money and finance
25
Applied economics
24
American economic journal
22
Applied economics letters
20
Economics letters
20
Energy economics
18
Journal of financial and quantitative analysis : JFQA
18
The journal of consumer marketing
18
Academy of Management journal : AMJ
17
American economic review
17
The quarterly journal of economics
17
International review of economics & finance : IREF
16
Journal of hospitality marketing & management
16
Journal of international consumer marketing
16
International review of financial analysis
15
Journal of health economics
15
Journal of marketing theory and practice : JMTP
15
Research in international business and finance
15
The journal of product & brand management
15
Journal of economic dynamics & control
14
Journal of international financial markets, institutions & money
14
Management information systems : mis quarterly
14
Review of environmental economics and policy
14
Journal of financial stability
13
Journal of food products marketing
13
Journal of macroeconomics
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ECONIS (ZBW)
68
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1
Predictors of purchase intention toward green apparel products : a cross-cultural investigation in the
USA
and China
Ko, Seung Bong
;
Jin, Byoungho
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011703061
Saved in:
2
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
3
Brexit and the Trump Era : the future of IFRS
Nurunnabi, Mohammad
- In:
Business horizons
62
(
2019
)
3
,
pp. 319-326
Persistent link: https://www.econbiz.de/10012024120
Saved in:
4
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
5
Exploration of factors influencing body image satisfaction and purchase intent : millennial females
Rieke, Sara Emma
;
Fowler, Deborah Clay
;
Chang, Hyo Jung
; …
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 208-229
Persistent link: https://www.econbiz.de/10011575486
Saved in:
6
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
7
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
8
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
9
Make product placement work for you : get less exposure
Neale, Michael
;
Corkindale, David
- In:
Business horizons
65
(
2022
)
2
,
pp. 149-157
Persistent link: https://www.econbiz.de/10013191927
Saved in:
10
Legitimately luxurious : creating authentic luxury brands
Goldstein, Guy A.
;
Carpenter, Gregory S.
- In:
Business horizons
65
(
2022
)
5
,
pp. 631-642
Persistent link: https://www.econbiz.de/10013383192
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