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~accessRights:"restricted"
~isPartOf:"CESifo working papers"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Kom / Kommission der Europäischen Gemeinschaften"
~isPartOf:"NBER Working Paper"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~isPartOf:"Working paper series / European Central Bank"
~person:"Cho, Chang-Hoan"
~source:"econis"
~subject:"EU-Mitgliedschaft"
~subject:"Information technology"
~subject:"Internet"
~subject:"Shock"
~subject:"Social web"
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EU-Mitgliedschaft
Information technology
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contextual advert
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effectiveness of digital signage advertising
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Cho, Chang-Hoan
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Odhiambo, Nicholas M.
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Vũ-Minh-Khương
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Guo, Chenhui
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Hinz, Oliver
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Hu, Yuheng
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Jorgenson, Dale Weldeau
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Lehr, William
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Lou, Chen
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López, Rafael
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Nault, Barrie R.
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Shahin, Jamal
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CESifo working papers
Information systems research : ISR
International journal of advertising : the review of marketing communications
Kom / Kommission der Europäischen Gemeinschaften
NBER Working Paper
Telecommunications policy : the international journal of digital economy, data sciences and new media
Working paper series / European Central Bank
Journal of consumer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
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Digital advertising : present and future prospects
Lee, Heejung
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 332-341
Persistent link: https://www.econbiz.de/10012200488
Saved in:
2
Introduction to the special issue: new trends in digital and social media advertising
Cho, Chang-Hoan
;
Park, Jin Seong
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 821-823
Persistent link: https://www.econbiz.de/10012200329
Saved in:
3
New trends in digital and social media advertising
Cho, Chang-Hoan
(
ed.
);
Park, Jin Seong
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012200498
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