New trends in digital and social media advertising
guest editor: Dr. Chang-Hoan Cho, Dr. Jin Seong Park
| Year of publication: |
[2019]
|
|---|---|
| Other Persons: | Cho, Chang-Hoan (ed.) ; Park, Jin Seong (ed.) |
| Publisher: |
Abingdon : Routledge |
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Brasilien | Brazil | Virales Marketing | Viral marketing | Werbung | Advertising |
| Extent: | 1 Online-Ressource (Seite 821-907) Illustrationen |
|---|---|
| Series: | International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. volume 38, issue 6 (2019) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200498