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~accessRights:"restricted"
~isPartOf:"California management review"
~person:"Günter, Bernd"
~person:"Herrmann, Andreas"
~person:"Kumar, V."
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California management review
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Understanding the role of artificial intelligence in personalized engagement marketing
Kumar, V.
;
Rajan, Bharath
;
Venkatesan, Rajkumar
; …
- In:
California management review
61
(
2019
)
4
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012175546
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