Understanding the role of artificial intelligence in personalized engagement marketing
Year of publication: |
2019
|
---|---|
Authors: | Kumar, V. ; Rajan, Bharath ; Venkatesan, Rajkumar ; Lecinski, Jim |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing, ISSN 2162-8564, ZDB-ID 2066069-8. - Vol. 61.2019, 4, p. 135-155
|
Subject: | artificial intelligence | CRM technology | customer relationship management | customization | marketing | personalization |
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