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~accessRights:"restricted"
~isPartOf:"Contemporary trends in innovative marketing strategies"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of purchasing and supply management"
~isPartOf:"The marketing review"
~subject:"Digitization"
~subject:"Hospitality industry"
~subject:"Online-Marketing"
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Bibliometrics
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Contemporary trends in innovative marketing strategies
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of contemporary hospitality management
Journal of business research : JBR
Journal of purchasing and supply management
The marketing review
Technological forecasting & social change : an international journal
8
International journal of hospitality management
5
Journal of travel and tourism marketing
4
European management journal
3
International journal of consumer studies
3
Journal of hospitality marketing & management
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
The journal of strategic information systems : incorporating International Information Systems
3
Impact of digitalization on reporting, tax avoidance, accounting, and green finance
2
International journal of Indian culture and business management : IJICBM
2
International journal of entrepreneurial behavior & research
2
International journal of production research
2
Journal of hospitality and tourism insights
2
Journal of knowledge management
2
Journal of strategic marketing
2
Knowledge management research & practice : KMRP ; an official journal of the OR Society
2
Management review quarterly
2
The journal of business & industrial marketing
2
Business process management journal
1
Computational & mathematical organization theory
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Digital and Sustainable Transformations in a Post-COVID World : Economic, Social, and Environmental Challenges
1
Electronic markets : the international journal on networked business
1
Emerging Technologies in Business : Innovation Strategies for Competitive Advantage
1
Entrepreneurship in the Digital Era : Case Studies, Approaches, and Tools for Ecosystems, Business Models, and Technologies
1
Handbook of Big Data and Analytics in Accounting and Auditing
1
Handbook of digital entrepreneurship
1
IEEE transactions on engineering management : EM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
Information technology & tourism
1
International entrepreneurship and management journal
1
International journal of advertising : the review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
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1
Innovative digital marketing in business
Rosário, Albérico Travassos
;
Dias, Joana Carmo
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 1-35)
.
2024
Persistent link: https://www.econbiz.de/10014519821
Saved in:
2
An integrated path framework of tourism and hospitality social entrepreneurship : a systematic
literature
review
Zhang, Yan
;
Xu, Hong
;
Yang, Hongyan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 661-690
Persistent link: https://www.econbiz.de/10014483761
Saved in:
3
A critical review of technology-driven service innovation in hospitality and tourism : current discussions and future research agendas
Park, Hyekyung
;
Lee, Minwoo
;
Back, Ki-Joon
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4502-4534
Persistent link: https://www.econbiz.de/10014430131
Saved in:
4
Is digital transformation threatened? : a systematic
literature
review
of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
5
Moving from servitization to digital servitization : identifying the required dynamic capabilities and related microfoundations to facilitate the transition
Chirumalla, Koteshwar
;
Leoni, Luna
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280483
Saved in:
6
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
7
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
8
Customer value co-creation in the hospitality and tourism industry : a systematic
literature
review
Carvalho, Pedro Miguel Fonseca Moreira de
;
Alves, Helena
- In:
International journal of contemporary hospitality management
35
(
2023
)
1
,
pp. 250-273
Persistent link: https://www.econbiz.de/10013546045
Saved in:
9
A systematic and critical review of Internet of Things in contemporary hospitality : a roadmap and avenues for future research
Elkhwesky, Zakaria
;
Elkhwesky, Esraa Fayez Youssif
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 533-562
Persistent link: https://www.econbiz.de/10013546067
Saved in:
10
The past of tourist behaviour in hospitality and tourism in difficult times : a systematic review of literature (1978-2020)
Çakar, Kadir
;
Aykol, Şehmus
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 630-656
Persistent link: https://www.econbiz.de/10013546071
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