"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Year of publication: |
2023
|
---|---|
Authors: | Jayawardena, Nirma Sadamali ; Thaichon, Park ; Quach, Sara ; Razzaq, Ali ; Behl, Abhishek |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-17
|
Subject: | Elaboration likelihood model | Consumer attitude | Persuasion | Virtual reality augmented reality | Systematic literature review | Conceptual model | Virtuelle Realität | Virtual reality | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Werbung | Advertising | Online-Marketing | Internet marketing |
-
A bibliometric analysis of the elaboration likelihood model (ELM)
Srivastava, Mukta, (2022)
-
Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei, (2022)
-
Leung, Xi Y., (2020)
- More ...
-
Jayawardena, Nirma Sadamali, (2022)
-
Luxury marketing and sustainability in the South Asian context
Jayawardena, Nirma Sadamali, (2023)
-
Towards an understanding of meme marketing : conceptualisation and empirical evidence
Razzaq, Ali, (2023)
- More ...