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~accessRights:"restricted"
~isPartOf:"Contemporary trends in innovative marketing strategies"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of innovation and technology management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of purchasing and supply management"
~isPartOf:"The marketing review"
~subject:"Digitization"
~subject:"Online-Marketing"
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Online-Marketing
Bibliometrics
127
Bibliometrie
127
Systematic literature review
72
Literature review
61
Consumer behaviour
25
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25
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20
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15
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Contemporary trends in innovative marketing strategies
International journal of contemporary hospitality management
International journal of innovation and technology management
Journal of business research : JBR
Journal of purchasing and supply management
The marketing review
Technological forecasting & social change : an international journal
8
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of consumer studies
3
International journal of production research
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
The journal of strategic information systems : incorporating International Information Systems
3
European management journal
2
Impact of digitalization on reporting, tax avoidance, accounting, and green finance
2
International journal of Indian culture and business management : IJICBM
2
International journal of entrepreneurial behavior & research
2
Journal of advances in management research : JAMR
2
Journal of strategic marketing
2
Knowledge management research & practice : KMRP ; an official journal of the OR Society
2
Management review quarterly
2
The journal of business & industrial marketing
2
AI-driven marketing research and data analytics
1
Business process management journal
1
Computational & mathematical organization theory
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Digital and Sustainable Transformations in a Post-COVID World : Economic, Social, and Environmental Challenges
1
Electronic markets : the international journal on networked business
1
Emerging Technologies in Business : Innovation Strategies for Competitive Advantage
1
Entrepreneurship in the Digital Era : Case Studies, Approaches, and Tools for Ecosystems, Business Models, and Technologies
1
Environmentally responsible supply chains in an era of digital transformation : research developments and future prospects
1
Handbook of Big Data and Analytics in Accounting and Auditing
1
Handbook of digital entrepreneurship
1
IEEE transactions on engineering management : EM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
Information technology & tourism
1
International entrepreneurship and management journal
1
International journal of advertising : the review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of business environment : IJBE
1
International journal of entrepreneurial venturing : IJEV
1
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ECONIS (ZBW)
14
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1
Innovative digital marketing in business
Rosário, Albérico Travassos
;
Dias, Joana Carmo
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 1-35)
.
2024
Persistent link: https://www.econbiz.de/10014519821
Saved in:
2
Is digital transformation threatened? : a systematic
literature
review
of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
3
Moving from servitization to digital servitization : identifying the required dynamic capabilities and related microfoundations to facilitate the transition
Chirumalla, Koteshwar
;
Leoni, Luna
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280483
Saved in:
4
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
5
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
6
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
7
Analytics of social media data : state of characteristics and application
Zachlod, Cécile
;
Samuel, Olga Helen
;
Ochsner, Andrea
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1064-1076
Persistent link: https://www.econbiz.de/10013185077
Saved in:
8
Digital transformation in healthcare : analyzing the current state-of-research
Kraus, Sascha
;
Schiavone, Francesco
;
Pluzhnikova, Anna
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 557-567
Persistent link: https://www.econbiz.de/10012435359
Saved in:
9
Eight building blocks for managing digital transformation
Buck, Christoph
;
Probst Marques, Clara
;
Rosemann, Michael
- In:
International journal of innovation and technology …
18
(
2021
)
5
,
pp. 2150023-1-2150023-33
Persistent link: https://www.econbiz.de/10012653375
Saved in:
10
Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals
Kwok, Linchi
;
Xie, Karen L.
;
Richards, Tori
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 307-354
Persistent link: https://www.econbiz.de/10011611214
Saved in:
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