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~accessRights:"restricted"
~isPartOf:"Developing successful global strategies for marketing luxury brands"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~language:"eng"
~person:"Blazquez Cano, Marta"
~person:"Guido, Gianluigi"
~person:"Kim, Youn-Kyung"
~person:"Septianto, Felix"
~person:"Thaichon, Park"
~subject:"Arts"
~subject:"E-commerce"
~subject:"Luxusgüter"
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Luxury goods
6
Consumer behaviour
5
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5
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2
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1
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1
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Blazquez Cano, Marta
Guido, Gianluigi
Kim, Youn-Kyung
Septianto, Felix
Thaichon, Park
Mosca, Fabrizio
3
Amatulli, Cesare
2
Chiaudano, Valentina
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Developing successful global strategies for marketing luxury brands
European journal of marketing : EJM
International journal of business and globalisation : IJBG
International journal of retail and distribution management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
6
Luxury marketing, sustainability and technology : the future of luxury management
5
Journal of business research : JBR
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Palgrave Advances in Luxury
2
Palgrave advances in luxury
2
SpringerLink / Bücher
2
Sustainable Luxury : An International Perspective
2
Asia Pacific journal of marketing and logistics
1
Global marketing strategies for the promotion of luxury goods
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Italian journal of marketing : ITJM
1
Journal of advertising
1
Journal of business ethics : JBE
1
Routledge studies in luxury management
1
Springer eBook Collection / Business and Management
1
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ECONIS (ZBW)
6
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1
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
2
Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
Saved in:
3
The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
4
Pleasure and guilt : how do they interplay in luxury consumption?
Ki, Chungwha
;
Lee, Kangbok
;
Kim, Youn-Kyung
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 722-747
Persistent link: https://www.econbiz.de/10011704237
Saved in:
5
Iconic art infusion in luxury retail strategies : unveiling the potential
Pino, Giovanni
;
Guido, Gianluigi
;
Nataraajan, Rajan
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 136-147
Persistent link: https://www.econbiz.de/10011710593
Saved in:
6
Luxury advertising and recognizable artworks : new insights on the "art infusion" effect
Peluso, Alessandro M.
;
Pino, Giovanni
;
Amatulli, Cesare
; …
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2192-2206
Persistent link: https://www.econbiz.de/10011773878
Saved in:
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