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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of business strategy"
~subject:"Markenführung"
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Discussion paper / Centre for Economic Policy Research
Journal of business strategy
Journal of business research : JBR
23
The journal of brand management : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of retailing and consumer services
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Business ethics quarterly : the journal of the Society for Business Ethics
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Business horizons
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Chained to a rock
Hirsch, Peter B.
- In:
Journal of business strategy
38
(
2017
)
5
,
pp. 44-48
Persistent link: https://www.econbiz.de/10011814500
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2
Writings on the bathroom wall
Hirsch, Peter B.
- In:
Journal of business strategy
37
(
2016
)
5
,
pp. 46-50
Persistent link: https://www.econbiz.de/10011618248
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3
The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
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