Chained to a rock
Peter Buell Hirsch
| Year of publication: |
2017
|
|---|---|
| Authors: | Hirsch, Peter B. |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 38.2017, 5, p. 44-48
|
| Subject: | Social media | Reputation | Twitter | Polarization | Boycotts | Brand threat | Donald Trump | Social Web | Social web | Markenführung | Brand management | Firmenimage | Corporate reputation | Konsumentenboykott | Consumer boycott | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBS-07-2017-0097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011814500