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~accessRights:"restricted"
~isPartOf:"Economic research"
~isPartOf:"Global business review"
~isPartOf:"Journal of strategic marketing"
~subject:"Blogs"
~subject:"Konsumentenverhalten"
~subject:"added value"
~subject:"social media"
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Economic research
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Entrepreneurship research journal : ERJ
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International journal of internet marketing and advertising : IJIMA
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Jahrbücher für Nationalökonomie und Statistik
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Journal of global information management : an official publication of the Information Resources Management Association
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Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
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Betriebswirtschaftslehre für Technologie und Innovation
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Computational & mathematical organization theory
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Corporate reputation review : an international journal
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Electronic markets : EM ; the international journal of electronic commerce and business media
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IEEE transactions on engineering management : EM
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems research : ISR
1
International journal of advertising : the quarterly review of marketing communications
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International journal of business environment : IJBE
1
International journal of business information systems : IJBIS
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
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International journal of knowledge management studies : IJKMS
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International journal of management & enterprise development : IJMED
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Journal of business economics and management
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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1
Drivers of social commerce usage : a multi-group analysis comparing Facebook and Instagram
Ventre, Iván
;
Mollá Descals, Alejandro
;
Frasquet …
- In:
Economic research
34
(
2021
)
1,1
,
pp. 570-589
Persistent link: https://www.econbiz.de/10013341660
Saved in:
2
Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
3
A systematic review on social commerce
Esmaeili, Leila
;
Golpayegany, S. A. Hashemi
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 317-355
Persistent link: https://www.econbiz.de/10012202750
Saved in:
4
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
Saved in:
5
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
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