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~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Digital marketing"
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Search: subject_exact:"Web-Marketing"
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Digital marketing
Internet marketing
108
Online-Marketing
108
Social Web
72
Social web
72
B-to-B-Marketing
43
Business-to-business marketing
43
Consumer behaviour
33
Konsumentenverhalten
33
Social media
30
Beziehungsmarketing
27
Relationship marketing
27
E-commerce
25
Electronic Commerce
25
Lieferantenmanagement
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Supplier relationship management
24
Viral marketing
23
Virales Marketing
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Online retailing
21
Online-Handel
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Marketing management
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Marketingmanagement
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Brand management
12
Markenführung
12
Advertising effects
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Werbewirkung
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Advertising
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Werbung
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Internet
7
Selling
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Verkauf
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B2B
6
Bibliometrics
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Bibliometrie
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Social media marketing
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Brand image
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Content Management
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Content management
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Mero, Joel
3
Suh, Taewon
3
Karjaluoto, Heikki
2
Terho, Harri
2
Ancillai, Chiara
1
Aras, Ajit
1
Cardinali, Silvio
1
Cardoso, Sofia
1
Cartwright, Severina
1
Casenave, Eric
1
Chow, T. Edwin
1
DaSilva Rosa, Raymond
1
Dibb, Sally
1
Herhausen, Dennis
1
Jaakkola, Elina
1
Järvinen, Joel
1
Kang, Seok
1
Kemp, Elyria A.
1
Keränen, Joona
1
Kleijnen, Mirella H. P.
1
Liu, Hongfei
1
Martinez, Luis F.
1
Miočević, Dario
1
Morgan, Robert
1
Munnukka, Juha
1
On, Seungtae
1
Pallud, Jessie
1
Pascucci, Federica
1
Peñaloza, Lisa
1
Purchase, Sharon
1
Raddats, Chris
1
Salonen, Anna
1
Schepis, Daniel
1
Schmitt, Laurianne
1
Setkute, Justina
1
Siutla, Lotta
1
Vanninen, Heini
1
Wilson, Rick T.
1
Xu, Xin
1
Zimmer, Marcus
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Electronic commerce research
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
12
Developing digital marketing : relationship perspectives
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing and consumer services
6
Business horizons
4
Manthan : journal of commerce and management
3
Marketing letters : a journal of research in marketing
3
Technological forecasting & social change : an international journal
3
The marketing review
3
Business Guides on the Go
2
Digital strategies in a global market : navigating the Fourth Industrial Revolution
2
European journal of innovation management
2
International journal of innovation science
2
Journal of Indian business research
2
Journal of consumer marketing
2
Journal of marketing analytics : JMA
2
Management research review
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing intelligence & planning
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management : BJM
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business process management journal
1
China-focused cases : selected winners of the CEIBS global case contest
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Corporate communications : an international journal
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Digital and Sustainable Transformations in a Post-COVID World : Economic, Social, and Environmental Challenges
1
Digital influence on consumer habits : marketing challenges and opportunities
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
1
European journal of marketing
1
European journal of marketing : EJM
1
Financial ecosystem and strategy in the digital era : global approaches and new opportunities
1
Globalization, deglobalization, and new paradigms in business
1
Information systems and e-business management : ISeB
1
International journal of entrepreneurial behavior & research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
Saved in:
3
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
4
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
5
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
6
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
7
Salespeople's work toward the institutionalization of social selling practices
Schmitt, Laurianne
;
Casenave, Eric
;
Pallud, Jessie
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 183-196
Persistent link: https://www.econbiz.de/10013194572
Saved in:
8
Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
Saved in:
9
Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon
;
Chow, T. Edwin
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
Saved in:
10
The digital marketing capabilities gap
Herhausen, Dennis
;
Miočević, Dario
;
Morgan, Robert
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012322068
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