Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Anna Salonen, Joel Mero, Juha Munnukka, Marcus Zimmer, Heikki Karjaluoto
| Year of publication: |
2024
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|---|---|
| Authors: | Salonen, Anna ; Mero, Joel ; Munnukka, Juha ; Zimmer, Marcus ; Karjaluoto, Heikki |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 118.2024, p. 12-26
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| Subject: | Business-to-business | Customer journey | Digital content marketing | Digital marketing | Experiment | Social media content types | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Content Management | Content management | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Virales Marketing | Viral marketing | Digitale Güter | Digital goods | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.02.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531704