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~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Marketing"
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Search: subject_exact:"Web-Marketing"
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Online-Marketing
Internet marketing
97
Consumer behaviour
48
Konsumentenverhalten
48
Social Web
37
Social web
37
Online retailing
34
Online-Handel
34
E-commerce
26
Electronic Commerce
26
Viral marketing
26
Virales Marketing
26
Advertising
19
Werbung
19
Advertising effects
18
Werbewirkung
18
Internet
12
Search engine
10
Suchmaschine
10
Auction theory
9
Auktionstheorie
9
Preismanagement
9
Pricing strategy
9
online advertising
9
Theorie
8
Theory
8
Beziehungsmarketing
7
Digital platform
7
Digitale Plattform
7
Relationship marketing
7
Social media
6
Auction
5
Auktion
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Experiment
5
Facebook
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Information behaviour
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Informationsverhalten
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pricing
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Balseiro, Santiago R.
3
Bapna, Ravi
2
Burtch, Gordon
2
Despotakis, Stylianos
2
Dukes, Anthony
2
Fan, Weiguo
2
Hong, Yili
2
Lambrecht, Anja
2
Liu, Qihua
2
Martinez, Luis F.
2
Ofek, Elie
2
Shin, Jiwoong
2
Suh, Taewon
2
Tucker, Catherine
2
Zhang, Heng
2
Zhang, Liyi
2
Adena, Maja
1
Agarwal, Ritu
1
Alaei, Saeed
1
Amaro, Ana Cláudia
1
Asadpour, Arash
1
Athey, Susan
1
Babar, Yash
1
Bae, Giwoong
1
Balseiro, Santiago
1
Banerjee, Siddhartha
1
Bar-Gill, Sagit
1
Basu, Amit
1
Bateni, MohammadHossein
1
Besbes, Omar
1
Bhaskaran, Sreekumar
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Bhawalkar, Kshipra
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Bok, Kyoungsoo
1
Calderón-Monge, Esther
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Calin, Mihai
1
Calvano, Emilio
1
Cardoso, Sofia
1
Chang, Jason Oliver
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Electronic commerce research
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
276
Journal of retailing and consumer services
161
SpringerLink / Bücher
119
International journal of advertising : the review of marketing communications
111
International journal of internet marketing and advertising : IJIMA
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of marketing communications
83
Springer eBook Collection
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
75
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
60
Information systems research : ISR
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of advertising research
47
Journal of management information systems : JMIS
46
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of marketing
37
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
Psychology & marketing
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of strategic marketing
33
Marketing intelligence & planning
33
The journal of brand management : an international journal
32
Business horizons
31
International journal of technology marketing : IJTMkt
30
Journal of marketing research
30
Asia Pacific journal of marketing and logistics
29
Journal of promotion management : JPM
29
Journal of travel and tourism marketing
29
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ECONIS (ZBW)
97
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97
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1
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
2
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
3
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
4
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
5
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
6
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
Saved in:
7
A semantic transfer approach to keyword suggestion for search engine advertising
Zhang, Jin
;
Zhang, Jilong
;
Chen, George Guo-Qiang
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 921-947
Persistent link: https://www.econbiz.de/10014252038
Saved in:
8
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
9
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
10
An asymptotically tight learning algorithm for mobile-promotion platforms
Feng, Zhichao
;
Dawande, Milind
;
Janakiraman, Ganesh
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
3
,
pp. 1536-1554
Persistent link: https://www.econbiz.de/10014303887
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