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~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~person:"Amaro, Ana Cláudia"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Konsumentenverhalten
Online-Marketing
Advertising effects
1
Attitude towards the ad
1
Consumer behaviour
1
Highly sensitive person (HSP)
1
Internet marketing
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Meinung
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Online advertising
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Opinion
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Personality psychology
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Persönlichkeitspsychologie
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Visual stimuli
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Amaro, Ana Cláudia
Fan, Weiguo
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An overstimulated consumer in a highly visual world : the moderating effect of the highly sensitive person trait on the attitude towards the ad
Amaro, Ana Cláudia
;
Martinez, Luisa M.
;
Ramos, Filipe R.
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1429-1458
Persistent link: https://www.econbiz.de/10014383027
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