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~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~person:"Liu, Qihua"
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
2
Information behaviour
2
Information cascades
2
Informationsverhalten
2
Internet marketing
2
Konsumentenverhalten
2
Online retailing
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Online-Handel
2
Viral marketing
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Virales Marketing
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E-commerce
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Electronic Commerce
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Electronic commerce
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Experiment
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Interaction effect
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Online purchase behaviors
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Online reading
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Online word-of-mouth
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Personalisierung
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Personalization
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Preismanagement
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Product information
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Product price
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Produktinformation
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Liu, Qihua
Fan, Weiguo
2
Martinez, Luis F.
2
Suh, Taewon
2
Zhang, Liyi
2
Amaro, Ana Cláudia
1
Bae, Giwoong
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Bok, Kyoungsoo
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Che, Tong
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Chen, George Guo-Qiang
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Chu, Ta-Chung
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Du, Yanan
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Hong, Yili
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Hua, Zhongsheng
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Huang, Shan
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Jiang, Cuixia
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Electronic commerce research
Journal of business research : JBR
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ECONIS (ZBW)
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The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior : an empirical investigation
Liu, Qihua
;
Zhang, Xiaoyu
;
Zhang, Liyi
;
Zhao, Yang
- In:
Electronic commerce research
19
(
2019
)
3
,
pp. 521-547
Persistent link: https://www.econbiz.de/10012099756
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2
The influence of information cascades on online purchase behaviors of search and experience products
Liu, Qihua
;
Huang, Shan
;
Zhang, Liyi
- In:
Electronic commerce research
16
(
2016
)
4
,
pp. 553-580
Persistent link: https://www.econbiz.de/10011598932
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