The influence of information cascades on online purchase behaviors of search and experience products
Year of publication: |
December 2016
|
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Authors: | Liu, Qihua ; Huang, Shan ; Zhang, Liyi |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 16.2016, 4, p. 553-580
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Subject: | Information cascades | Online purchase behaviors | Online word-of-mouth | Product price | Product types | Electronic commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Informationsverhalten | Information behaviour | Virales Marketing | Viral marketing | Preismanagement | Pricing strategy | Experiment | Produktinformation | Product information |
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