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~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Kim, Jungkeun"
~person:"Sauer, Nicola E."
~person:"Sprott, David E."
~person:"Sung, Yongjun"
~person:"Woodside, Arch G."
~subject:"Consumer behaviour"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Consumer behaviour
Markenimage
Online-Marketing
Konsumentenverhalten
7
Advertising
3
Advertising effects
3
Werbewirkung
3
Werbung
3
Brand image
2
Brand management
2
Markenführung
2
Stakeholder
2
Advertising effectiveness
1
Behavioroid
1
Beziehungsmarketing
1
Brand
1
COVID-19
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Children
1
Coronavirus
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer engagement
1
Dark triad of personality traits
1
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Effectiveness
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Entscheidung
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Infectious disease
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Infektionskrankheit
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Integrated marketing communications
1
Jugendliche
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1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Measurement
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Messung
1
Narcissism
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1
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1
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Kim, Jungkeun
Sauer, Nicola E.
Sprott, David E.
Sung, Yongjun
Woodside, Arch G.
Yi, Youjae
8
Amar, Moty
5
Chan, Eugene Y.
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Wyer, Robert S.
5
Das, Gopal
4
De Angelis, Matteo
4
Gvili, Yaniv
4
Morales, Andrea C.
4
Tal, Aner
4
Amatulli, Cesare
3
Berger, Jonah
3
Briley, Donnel A.
3
Crockett, David
3
Fernbach, Philip M.
3
Fitzsimons, Gavan J.
3
Garbarino, Ellen
3
Gonc̦alves, Helena Martins
3
Grohmann, Bianca
3
Guido, Gianluigi
3
Hollebeek, Linda D.
3
Huang, Yunhui
3
Jiang, Yushi
3
Jiang, Yuwei
3
Jung, Kiju
3
Kidwell, Blair
3
Kou, Sining
3
Krishen, Anjala S.
3
Lamberton, Cait
3
Langhe, Bart de
3
Lichtenstein, Donald R.
3
Liu, Wumei
3
Lowe, Ben
3
Meng, Lu
3
Nikolova, Hristina
3
Pino, Giovanni
3
Roper, Stuart
3
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European journal of marketing : EJM
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
International journal of advertising : the review of marketing communications
6
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
Advances in culture, tourism and hospitality research
4
Australasian marketing journal
4
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
Emerald insight
2
International journal of hospitality management
2
Journal of business ethics : JOBE
2
Journal of destination marketing & management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of travel and tourism marketing
2
Tourism management : research, policies, practice
2
Consumer behavior in tourism and hospitality research
1
Customer engagement marketing
1
Industrial Management & Data Systems
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of global fashion marketing : JGfM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of marketing communications
1
Journal of public policy & marketing
1
Journal of retailing
1
Journal of service management
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Qualitative Market Research: An International Journal
1
The service industries journal
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
7
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1
The impact of infectious disease threat on consumers' pattern-seeking in sequential choices
Park, Jooyoung
;
Kim, Jungkeun
;
Jhang, Jihoon
;
Lee, Jacob C.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 370-389
Persistent link: https://www.econbiz.de/10012796110
Saved in:
2
Social influence and stakeholder engagement behavior conformity, compliance, and reactance
Hollebeek, Linda D.
;
Sprott, David E.
;
Valdimar Sigurdsson
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 90-100
Persistent link: https://www.econbiz.de/10012796076
Saved in:
3
Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.
;
Persing, Adam
;
Ward, Brendan
; …
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
Saved in:
4
Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Sauer, Nicola E.
;
Sprott, David E.
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
Saved in:
5
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
6
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt
;
Sauer, Nicola E.
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
Saved in:
7
Predicting advertising execution effectiveness : scale development and validation
Woodside, Arch G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 306-311
Persistent link: https://www.econbiz.de/10011453377
Saved in:
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