Social influence and stakeholder engagement behavior conformity, compliance, and reactance
Year of publication: |
2022
|
---|---|
Authors: | Hollebeek, Linda D. ; Sprott, David E. ; Valdimar Sigurdsson ; Clark, Moira K. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 1, p. 90-100
|
Subject: | competition | compliance | conformity | cooperation | customer engagement (behavior) | social influence | stakeholder engagement behavior (SEB) | Konsumentenverhalten | Consumer behaviour | Stakeholder | Corporate Social Responsibility | Corporate social responsibility | Soziale Beziehungen | Social relations |
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