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~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Verkaufsförderung"
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Verkaufsförderung
Advertising effects
42
Werbewirkung
42
Advertising
33
Werbung
32
Consumer behaviour
28
Konsumentenverhalten
28
Internet marketing
14
Online-Marketing
14
advertising
10
Brand image
5
Markenimage
5
Brand management
4
Fernsehwerbung
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Markenführung
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Marketing management
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Marketingmanagement
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Target group
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Television advertising
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Zielgruppe
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Children
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Emotion
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Feldforschung
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Fernsehen
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Field research
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Kinder
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Product Placement
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Product placement
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Recall
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Sales promotion
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Television
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Advertising effectiveness
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Analphabetismus
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Beziehungsmarketing
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Brand
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Celebrity endorsement
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Celebrity-Werbung
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Demand
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Distribution channel
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Bijmolt, Tammo H. A.
1
Drechsler, Salome
1
Goldfarb, Avi
1
Hartnett, Nicole
1
Leeflang, Peter
1
Natter, Martin
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Romaniuk, Jenni
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Wang, Kitty
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European journal of marketing : EJM
Journal of marketing research : JMR
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing
4
Journal of business research : JBR
3
Gabler Edition Wissenschaft
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International journal of electronic marketing and retailing : IJEMR
2
Journal of marketing
2
Journal of marketing communications
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Journal of retailing and consumer services
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Psychology & marketing
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Economic research
1
European journal of marketing
1
Frontiers of business research in China : selected publications from Chinese universities
1
Global business review
1
Health marketing quarterly
1
Information systems and e-business management : ISeB
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of intelligent enterprise
1
International journal of management & enterprise development : IJMED
1
International journal of organizational analysis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of revenue management : IJRM
1
International journal of social entrepreneurship and innovation : IJSEI
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic interaction and coordination
1
Journal of marketing analytics : JMA
1
Journal of promotion management : JPM
1
Journal of the Operational Research Society : OR
1
Journal of wine economics
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Service business
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
1
Tourism management perspectives : TMP
1
Tourism review
1
Transportation research / E : an international journal
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ECONIS (ZBW)
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The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
3
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
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