Multi-unit price promotions and their impact on purchase decisions and sales
Year of publication: |
2017
|
---|---|
Authors: | Drechsler, Salome ; Leeflang, Peter ; Bijmolt, Tammo H. A. ; Natter, Martin |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 5/6, p. 1049-1074
|
Subject: | Retailing | Sales promotions | Consumer purchase behaviour | Multi-item promotions | Price framing | Sales response modelling | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Werbewirkung | Advertising effects |
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