//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
42
Werbewirkung
42
Advertising
33
Werbung
32
Consumer behaviour
28
Konsumentenverhalten
28
Internet marketing
14
Online-Marketing
14
advertising
10
Brand image
5
Markenimage
5
Brand management
4
Fernsehwerbung
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Target group
4
Television advertising
4
Zielgruppe
4
Children
3
Emotion
3
Feldforschung
3
Fernsehen
3
Field research
3
Kinder
3
Product Placement
3
Product placement
3
Recall
3
Sales promotion
3
Television
3
Verkaufsförderung
3
Advertising effectiveness
2
Analphabetismus
2
Beziehungsmarketing
2
Brand
2
Celebrity endorsement
2
Celebrity-Werbung
2
Demand
2
Distribution channel
2
Effectiveness
2
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
42
Type of publication (narrower categories)
All
Article in journal
42
Aufsatz in Zeitschrift
42
Language
All
English
42
Author
All
Bijmolt, Tammo H. A.
2
Hartnett, Nicole
2
Mazodier, Marc
2
Romaniuk, Jenni
2
Albers, Sönke
1
Armstrong, Jon Scott
1
Ascarza, Eva
1
Balabanis, George
1
Beal, Virginia
1
Brace-Govan, Jan
1
Broekhuizen, Thijs L. J.
1
Brough, Aaron R.
1
Bruce, Norris I.
1
Buijzen, Moniek
1
Cannella, Albert A. <Jr.>
1
Carrillat, François A.
1
Cauberghe, Veroline
1
Chen, Yuxin
1
Cherrier, Helene
1
Choi, Nak Hwan
1
Confos, Nicolla
1
Cutright, Keisha M.
1
Dahlén, Micael
1
Danaher, Peter J.
1
Danielson, Matthew
1
Davis, Teresa
1
Dawes, John G.
1
De Jans, Steffi
1
Delre, Sebastiano A.
1
Deng, Yiting
1
Derdenger, Timothy P.
1
Drechsler, Salome
1
Du, Rui
1
Dunne, Áine
1
Ebbes, Peter
1
Gal, David
1
Gijsenberg, Maarten J.
1
Goldfarb, Avi
1
Graefe, Andreas
1
Grayson, Kent
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of marketing research : JMR
International journal of advertising : the review of marketing communications
184
Journal of business research : JBR
150
Journal of marketing communications
122
International journal of advertising : the quarterly review of marketing communications
109
Journal of advertising research
87
Journal of promotion management : innovations in planning and applied research
78
Journal of retailing and consumer services
71
Journal of advertising : official publication of the American Academy of Advertising
53
SpringerLink / Bücher
51
Journal of promotion management : JPM
48
International journal of internet marketing and advertising : IJIMA
46
Psychology & marketing
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing letters : a journal of research in marketing
34
Journal of current issues and research in advertising
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Health marketing quarterly
30
The journal of product & brand management
30
International journal of hospitality management
26
Asia Pacific journal of marketing and logistics
23
Journal of advertising
23
Journal of marketing
22
Journal of marketing research
22
Marketing intelligence & planning
21
Journal of global marketing
20
European journal of marketing
19
Journal of consumer marketing
18
The journal of brand management : an international journal
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
17
Journal of international consumer marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
International journal of sports marketing & sponsorship
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Tourism management : research, policies, practice
16
International journal of market research
15
Journal of marketing theory and practice : JMTP
15
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
31
-
40
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
32
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
Saved in:
33
Controversial advertising : transgressing the taboo of gender-based violence
Gurrieri, Lauren
;
Brace-Govan, Jan
;
Cherrier, Helene
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1448-1469
Persistent link: https://www.econbiz.de/10011609149
Saved in:
34
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
Saved in:
35
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
36
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
37
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
38
When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services
Ma, Jingjing
;
Gal, David
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 479-496
Persistent link: https://www.econbiz.de/10011537709
Saved in:
39
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
40
Sometimes a celebrity holding a negative public image is the best product endorser
Sääksjärvi, Maria
;
Hellén, Katarina
;
Balabanis, George
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 421-441
Persistent link: https://www.econbiz.de/10011574403
Saved in:
First
Prev
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->