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~accessRights:"restricted"
~isPartOf:"European journal of operational research : EJOR"
~subject:"Brand management"
~subject:"Luxury goods"
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Market targeting with social influences and risk aversion in a co-branding alliance
Zhang, Qiao
;
Chen, Jing
;
Lin, Jun
- In:
European journal of operational research : EJOR
297
(
2022
)
1
,
pp. 301-318
Persistent link: https://www.econbiz.de/10013259298
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