Market targeting with social influences and risk aversion in a co-branding alliance
Year of publication: |
2022
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Authors: | Zhang, Qiao ; Chen, Jing ; Lin, Jun |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 297.2022, 1 (16.2.), p. 301-318
|
Subject: | Game theory | Co-branding | Social influences | Risk aversion | Market-targeting stratety | Risikoaversion | Spieltheorie | Soziale Beziehungen | Social relations | Markenführung | Brand management |
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