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~accessRights:"restricted"
~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Competition"
~subject:"Search engine"
~subject:"USA"
~type_genre:"Working Paper"
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A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
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2012
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Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
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