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~accessRights:"restricted"
~isPartOf:"Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of consumer marketing"
~isPartOf:"Journal of macromarketing"
~isPartOf:"Transportation research / E : an international journal"
~subject:"Clothing industry"
~subject:"Markenführung"
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Markenführung
Fashion
40
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Consumer behaviour
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23
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22
Textile distribution
12
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
International journal of consumer studies
Journal of consumer marketing
Journal of macromarketing
Transportation research / E : an international journal
Journal of fashion marketing and management
74
Journal of global fashion marketing : JGfM
42
Journal of retailing and consumer services
36
Journal of business research : JBR
26
SpringerLink / Bücher
11
The journal of product & brand management
9
Asia Pacific journal of marketing and logistics
8
Business history
8
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
8
International journal of retail and distribution management
8
Journal of Islamic marketing
8
Technological forecasting & social change : an international journal
8
Contemporary case studies on fashion production, marketing and operations
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
7
Springer Series in Fashion Business
7
The journal of brand management : an international journal
7
International journal of production economics
6
International journal of retail & distribution management
6
Springer eBook Collection
6
Sustainability in fashion : a cradle to upcycle approach
6
Young consumers : insight and ideas for responsible marketers
6
International journal of advertising : the review of marketing communications
5
International journal of production research
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Springer eBook Collection / Business and Management
5
Sustainable Luxury : An International Perspective
5
The international review of retail, distribution and consumer research
5
History of retailing and consumption
4
IEEE transactions on engineering management : EM
4
Journal of promotion management : innovations in planning and applied research
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Analytical modeling research in fashion business
3
Business horizons
3
Electronic commerce research
3
European journal of operational research : EJOR
3
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ECONIS (ZBW)
24
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24
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1
"Eco-style" perceptions : the interplay of different sustainability cues and
fashion
styles in consumers'
fashion
brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
2
A closer look at the menswear market in brazil
Sandes, Fábio Shimabukuro
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 49-72)
.
2023
Persistent link: https://www.econbiz.de/10013543374
Saved in:
3
Fashioning the future generation : Generation Z Indian consumers' attitudes towards Western and Indian
fashion
Bardey, Aurore
;
Mehdiratta, Utkarsha
;
Turner, Rose
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 19-48)
.
2023
Persistent link: https://www.econbiz.de/10013543371
Saved in:
4
The emergence of a new business approach in the
fashion
and apparel industry : the ethical retailer
Rudolph, Livia Tiemi Bastos
;
Suter, Mariana Bassi
; …
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 367-383
Persistent link: https://www.econbiz.de/10014368391
Saved in:
5
Factors affecting the adoption of slow
fashion
: an exploratory study of multiple stakeholders
Chhabra, Sakhhi
;
Sindhi, Sumita
;
Nandy, Merlin
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 492-509
Persistent link: https://www.econbiz.de/10013475193
Saved in:
6
Fashion
marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 3-16)
.
2023
Persistent link: https://www.econbiz.de/10013543338
Saved in:
7
Towards understanding how Nigerian
fashion
brands influence customer purchasing behaviour : a case study of Nigerian
fashion
brands
Joseph, Damilola
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 163-188)
.
2023
Persistent link: https://www.econbiz.de/10013543391
Saved in:
8
The rise of female empowerment in Egypt : the
fashion
psychology behind their attire and armour
Nessim, Yasmina
;
Bardey, Aurore
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 213-240)
.
2023
Persistent link: https://www.econbiz.de/10013543398
Saved in:
9
Fashion
analytics in Africa and Middle East : strategies, tools, and insights for
fashion
brands
Griffin, Coy
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 241-268)
.
2023
Persistent link: https://www.econbiz.de/10013543400
Saved in:
10
Consumer-to-consumer product exchanges for original
fashion
brands in the sharing economy : good or bad for
fashion
knockoffs?
Wang, Yingjia
;
Fan, Di
;
Fung, Yi-Ning
;
Luo, Suyuan
- In:
Transportation research / E : an international journal
158
(
2022
),
pp. 1-25
Persistent link: https://www.econbiz.de/10013194723
Saved in:
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