"Eco-style" perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
Year of publication: |
2024
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Authors: | Behre, Barbara ; Cauberghe, Verolien |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 2, Art.-No. e13032, p. 1-12
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Subject: | brand attitude | brand values | environmental and social cues | fashion style | sustainable fashion | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Bekleidungsindustrie | Clothing industry | Markenimage | Brand image | Textilhandel | Textile distribution | Nachhaltigkeit | Sustainability | Corporate Social Responsibility | Corporate social responsibility | Wahrnehmung | Perception |
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