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~accessRights:"restricted"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
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Search: subject_exact:"Customer integration"
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Beziehungsmarketing
Markenimage
Customer integration
15
Kundenintegration
15
Brand management
12
Markenführung
12
Brand
8
Markenartikel
8
Relationship marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Social Web
6
Social web
6
Brand image
4
Co-creation
4
Internet marketing
4
Online-Marketing
4
Betriebliche Wertschöpfung
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Innovation
3
Social media
3
Value creation
3
Brands
2
Innovation management
2
Innovationsmanagement
2
Stakeholder
2
Viral marketing
2
Virales Marketing
2
Brainstorming
1
Brand activism
1
Brand architecture
1
Brand co-creation
1
Brand experience
1
Brand page interactivity
1
Brand pages
1
Brand purpose
1
Brand value co-creation
1
Branding in public organizations
1
Business ethics
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7
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Carlson, Jamie
1
De Vries, Natalie Jane
1
Duong, Giang Huong
1
Ferreira, André
1
France, Cassandra
1
Hansen, Heidi
1
Iglesias, Oriol
1
Ind, Nicholas
1
Long Hoang Le
1
Maagaard, Cindie Aaen
1
Merrilees, Bill
1
Miller, Dale
1
Möller, Matthias
1
Nobre, Helena
1
Rahman, Mohammad M.
1
Schleiter, Astrid Jensen
1
Taylor, Alex
1
Wang, Zhan
1
Wu, Wann-Yih
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Gabler Edition Wissenschaft
The journal of brand management : an international journal
Journal of business research : JBR
83
Journal of retailing and consumer services
55
Industrial marketing management : the international journal for industrial and high-tech firms
31
The journal of services marketing
23
International journal of hospitality management
20
Journal of strategic marketing
17
SpringerLink / Bücher
17
The service industries journal
15
The journal of business & industrial marketing
14
Service business
13
The journal of product & brand management
13
Journal of service management
12
Handbook of research on customer engagement
11
Journal of service research
11
Journal of the Academy of Marketing Science
10
International journal of contemporary hospitality management
9
Marketing intelligence & planning
9
Tourism management : research, policies, practice
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of marketing management : MM
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality marketing & management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of service theory and practice : JSTP
7
Marketing theory
7
European journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of service theory and practice
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Services marketing quarterly
6
Technological forecasting & social change : an international journal
6
Asia Pacific journal of marketing and logistics
5
Customer engagement marketing
5
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
5
Journal of internet commerce
5
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ECONIS (ZBW)
8
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1
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi
;
Schleiter, Astrid Jensen
;
Maagaard, …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Saved in:
2
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
3
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
4
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
5
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
6
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
7
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
8
Innovationsexperimente : Kundenintegrierendes Vorgehensmodell zur Entwicklung mobiler Dienste bei diskontinuierlichen Innovationen
Möller, Matthias
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515431
Saved in:
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