An integrated model of customer-brand engagement : drivers and consequences
Cassandra France, Bill Merrilees, Dale Miller
| Year of publication: |
March 2016
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|---|---|
| Authors: | France, Cassandra ; Merrilees, Bill ; Miller, Dale |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 2, p. 119-136
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| Subject: | customer brand engagement | brand value | brand interactivity | brand involvement | drivers | integrated | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/bm.2016.4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459504