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~accessRights:"restricted"
~isPartOf:"Global business review"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~language:"eng"
~subject:"EU countries"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand equity"
~subject:"brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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EU countries
Firm performance
Firmenimage
brand equity
brand loyalty
Brand image
12
Markenimage
12
Brand management
10
Markenführung
10
Brand equity
6
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
3
Relationship marketing
3
Brand
2
Corporate Social Responsibility
2
Corporate reputation
2
Corporate social responsibility
2
Customer satisfaction
2
Internet marketing
2
Kundenzufriedenheit
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
Sales promotion
2
Verkaufsförderung
2
brand awareness
2
Advertising effects
1
Automotive industry
1
Bank
1
Brand attitude
1
Brand experience
1
Brand loyalty
1
Dienstleistungsqualität
1
E-commerce
1
EU-Staaten
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Electronic Commerce
1
Emerging economies
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Film industry
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Filmwirtschaft
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Article
8
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Aufsatz in Zeitschrift
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8
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English
Author
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Ababneh, Bashar
1
Abratt, Russell
1
Aljarah, Ahmad
1
Bang Nguyen Viet
1
Beig, Faseeh Amin
1
Hsiao, Chih-Yi
1
Ibrahim, Blend
1
Joseph, Joshy
1
Maanda, Penelope Maserame
1
Mathew, Shawn
1
Mingione, Michela
1
Nika, Fayaz Ahmad
1
Pattanayak, Jamini Kanta
1
Singh, Anupam
1
Singh, Pankaj Kumar
1
Sivakumaran, Bharadhwaj
1
Tuan Nguyen Anh
1
Verma, Priyanka
1
Wang, Hanmin
1
Yu, Tiffany Hui-Kuang
1
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Global business review
Journal of promotion management : innovations in planning and applied research
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of marketing
6
The journal of brand management : an international journal
6
International journal of market research
5
Journal of business research : JBR
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing communications
5
Journal of strategic marketing
5
International journal of consumer studies
4
Journal of marketing for higher education
4
Human resource management
3
International journal of business innovation and research : IJBIR
3
International journal of internet marketing and advertising : IJIMA
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of retailing and consumer services
3
Review of marketing science
3
IIMB management review
2
International journal of business excellence : IJBEX
2
International journal of business innovation and research
2
International journal of economics and business research : IJEBR
2
International journal of economics and finance
2
International journal of electronic customer relationship management : IJECRM
2
International journal of intelligent enterprise
2
International journal of sport management and marketing : IJSMM
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of hospitality marketing & management
2
Journal of marketing research
2
Journal of nonprofit & public sector marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Middle East journal of management : MEJM
2
The international review of retail, distribution and consumer research
2
Tourism economics : the business and finance of tourism and recreation
2
World review of entrepreneurship, management and sustainable development
2
Accounting horizons : a quarterly publication of the American Accounting Association
1
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
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ECONIS (ZBW)
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1
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
2
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
3
The causal effect of corporate social responsibility and corporate reputation on brand equity : a fuzzy-set qualitative comparative analysis
Wang, Hanmin
;
Yu, Tiffany Hui-Kuang
;
Hsiao, Chih-Yi
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 630-641
Persistent link: https://www.econbiz.de/10012549622
Saved in:
4
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
5
Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend
;
Aljarah, Ahmad
;
Ababneh, Bashar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
Saved in:
6
The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame
;
Abratt, Russell
;
Mingione, …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
Saved in:
7
How CSR affects brand equity of Indian Firms?
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
18
(
2017
)
3
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011745473
Saved in:
8
Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar
;
Pattanayak, Jamini Kanta
- In:
Global business review
17
(
2016
)
5
,
pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
Saved in:
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