Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen-Viet, Tuan Nguyen Anh
| Year of publication: |
2022
|
|---|---|
| Authors: | Bang Nguyen Viet ; Tuan Nguyen Anh |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 7, p. 1055-1076
|
| Subject: | brand equity | green marketing | green marketing functions | green promotion | Vietnam | Viet Nam | Öko-Marketing | Green marketing | Markenimage | Brand image | Marketingmanagement | Marketing management | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2022.2060409 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013357214