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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of service management"
~person:"Gebauer, Heiko"
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Search: ("Coronakrise" OR "Digitalisierung" OR "Unternehmen") AND NOT isPartOf:Wirtschaftsdienst
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Bundling strategy
6
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5
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Gebauer, Heiko
Aarikka-Stenroos, Leena
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Keränen, Joona
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Jaakkola, Elina
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Kowalkowski, Christian
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Di Benedetto, C. Anthony
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Eggert, Andreas
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Henneberg, Stephan
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Markovic, Stefan
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O'Cass, Aron
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Siahtiri, Vida
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Snehota, Ivan
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Brettel, Malte
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Dayan, Mumin
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Frow, Pennie
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Gupta, Shivam
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Morgan, Robert
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of service management
International journal of production economics
2
Journal of business research : JBR
2
Business horizons
1
European journal of innovation management : EJIM
1
HMD : Praxis der Wirtschaftsinformatik
1
Journal of business strategy
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MIS quarterly executive
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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Regional studies : official journal of the Regional Studies Association
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ECONIS (ZBW)
9
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1
Patterns of business model innovation for advancing IoT platforms
Markfort, Lino
;
Arzt, Alexander
;
Kögler, Philipp
; …
- In:
Journal of service management
33
(
2022
)
1
,
pp. 70-96
Persistent link: https://www.econbiz.de/10012797613
Saved in:
2
Digital servitization : crossing the perspectives of digitization and servitization
Gebauer, Heiko
;
Paiola, Marco
;
Saccani, Nicola
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 382-388
Persistent link: https://www.econbiz.de/10012501923
Saved in:
3
How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies
Gebauer, Heiko
;
Arzt, Alexander
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 429-441
Persistent link: https://www.econbiz.de/10012422297
Saved in:
4
Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms
Paiola, Marco
;
Gebauer, Heiko
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 245-264
Persistent link: https://www.econbiz.de/10012290050
Saved in:
5
Firm boundaries in servitization: Interplay and repositioning practices
Huikkola, Tuomas
;
Rabetino, Rodrigo
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012321916
Saved in:
6
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
7
Competing in business-to-business sectors through pay-per-use services
Gebauer, Heiko
;
Haldimann, Marella
;
Saul, Caroline Jennings
- In:
Journal of service management
28
(
2017
)
5
,
pp. 914-935
Persistent link: https://www.econbiz.de/10011801831
Saved in:
8
Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian
;
Gebauer, Heiko
;
Kamp, Bart
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
Saved in:
9
Service growth in product firms : past, present, and future
Kowalkowski, Christian
;
Gebauer, Heiko
;
Oliva, Rogelio
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 82-88
Persistent link: https://www.econbiz.de/10011672015
Saved in:
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