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~accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Routledge studies in marketing"
~person:"Giebelhausen, Michael"
~person:"Gwinner, Kevin P."
~person:"Lam, Son K."
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Online-Marketing"
~subject:"Social media"
~subject:"Social web"
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Beziehungsmarketing
Germany
Online-Marketing
Social media
Social web
Relationship marketing
15
Consumer behaviour
5
Konsumentenverhalten
5
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
Supplier relationship management
4
Betriebliche Wertschöpfung
3
Value creation
3
B-to-B-Marketing
2
Business-to-business marketing
2
Customer loyalty
2
Customer relationship management
2
Kundenbindungsprogramm
2
Loyalty program
2
Salespeople
2
Verkaufspersonal
2
Ambidexterity
1
Ambidextrous organization
1
Behavioral ambidexterity
1
Brand
1
Brand choice
1
Brand loyalty
1
Buyer advocacy
1
Bystander effect
1
Co-creative encounters
1
Cognition
1
Cognitive response theory
1
Confidence
1
Consumer-based strategy
1
Customer inertia
1
Customer integration
1
Customer relationship stages
1
Customer value proposition
1
Customer-centric structure
1
Distribution channel
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
E-commerce
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English
14
Author
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Giebelhausen, Michael
Gwinner, Kevin P.
Lam, Son K.
Steinhoff, Lena
Agnihotri, Raj
11
Kumar, V.
8
Palmatier, Robert W.
7
Terho, Harri
7
Itani, Omar S.
6
Ruyter, Ko de
6
Casidy, Riza
5
Chaker, Nawar N.
5
Naudé, Peter
5
Sharma, Arun
5
Eggert, Andreas
4
Frow, Pennie
4
Jaakkola, Elina
4
Krafft, Manfred
4
Payne, Adrian
4
Wang, Xinchun
4
Aarikka-Stenroos, Leena
3
Bush, Alan J.
3
Cadeaux, Jack
3
Cartwright, Severina
3
Christodoulides, George
3
DeCarlo, Thomas E.
3
Dingus, Rebecca
3
Dwivedi, Yogesh Kumar
3
Folse, Judith Anne Garretson
3
Forkmann, Sebastian
3
Grewal, Dhruv
3
Gu, Flora Fang
3
Gölgeci, Ismail
3
Henneberg, Stephan
3
Hollebeek, Linda D.
3
Keränen, Joona
3
Kingshott, Russel P. J.
3
Kleinaltenkamp, Michael
3
Krush, Michael T.
3
Kumar, Bipul
3
La Rocca, Antonella
3
Lacoste, Sylvie
3
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
Routledge studies in marketing
Journal of business research : JBR
2
Journal of international marketing
1
Journal of marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
14
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14
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1
Effects of channel members' customer-centric structures on supplier performance
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Lee, Ju-Yeon
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011996685
Saved in:
2
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
3
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
4
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
5
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
6
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
7
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
8
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
9
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
10
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
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