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~accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Research"
~subject:"Automotive industry"
~subject:"Business network"
~subject:"Markenimage"
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Search: subject_exact:"Brand relationship"
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Automotive industry
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Brand loyalty
7
Markentreue
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Fraß, Alexander
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Salo, Jari
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Industrial marketing management : the international journal for industrial and high-tech firms
Research
The journal of product & brand management
19
Journal of retailing and consumer services
18
The journal of brand management : an international journal
16
Journal of business research : JBR
11
Asia Pacific journal of marketing and logistics
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Global business review
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International journal of consumer studies
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of strategic marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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International journal of contemporary hospitality management
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Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of travel and tourism marketing
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Marketing intelligence & planning
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SpringerLink / Bücher
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The journal of business & industrial marketing
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Australasian marketing journal
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European journal of marketing
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International journal of Indian culture and business management
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the quarterly review of marketing communications
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International journal of emerging markets
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International marketing review
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International review on public and non-profit marketing
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Journal of destination marketing & management
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Journal of global fashion marketing : JGfM
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of internet commerce
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Journal of marketing for higher education
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Journal of marketing management : MM
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Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
2
Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants
Fraß, Alexander
-
2016
Persistent link: https://www.econbiz.de/10011477787
Saved in:
3
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
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