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~accessRights:"restricted"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Online-Handel"
~subject:"Werbung"
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Search: subject_exact:"PC-game"
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Online-Handel
Werbung
Computerspiel
7
Video game
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Consumer behaviour
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Game theory
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Konsumentenverhalten
4
Spieltheorie
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Experiment
3
Social Web
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Social web
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Internet marketing
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Online-Marketing
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Addiction
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Advanced technology
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Advergames
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Arbeitszufriedenheit
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Brand image
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Brand management
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Brand prominence
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Branding
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Cognition
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Cognitive absorption
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Customer satisfaction
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Desire for online group gaming
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Dual-system theory
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Educational video games
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Extrinsic and intrinsic motivation
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Functionality restriction
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Game software trial
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Game-based learning
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Game-product congruence
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Drennan, Judy
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Pavlič, Jani
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Shukla, Paurav
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Application of gaming in new media marketing
2
International journal of advertising : the review of marketing communications
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International journal of electronic commerce : IJEC
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Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
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Journal of retailing and consumer services
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The journal of product & brand management
2
Advances in economics education
1
Asia Pacific journal of marketing and logistics
1
Digital innovations for customer engagement, management, and organizational improvement
1
Electronic commerce research
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European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
Information systems research : ISR
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of learning and change : IJLC
1
International journal of production economics
1
International journal of retail and distribution management
1
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of customer behaviour
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality marketing & management
1
Journal of revenue and pricing management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
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Journal of the Operational Research Society
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
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Psychology & marketing
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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The impact of emerging technology influences product placement effectiveness : a scoping study from interactive marketing perspective
Pavlič, Jani
;
Tomažič, Tina
;
Kožuh, Ines
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 551-568
Persistent link: https://www.econbiz.de/10013536257
Saved in:
2
Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities
Shukla, Paurav
;
Drennan, Judy
- In:
Information & management : the internat. journal of …
55
(
2018
)
5
,
pp. 598-607
Persistent link: https://www.econbiz.de/10011872924
Saved in:
3
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
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