Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities
Year of publication: |
July 2018
|
---|---|
Authors: | Shukla, Paurav ; Drennan, Judy |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 5, p. 598-607
|
Subject: | Virtual consumption | Massively multiplayer online role-playing games | Social network theory | Online communities | Extrinsic and intrinsic motivation | Structural equation modeling | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Soziales Netzwerk | Social network | Motivation | Strukturgleichungsmodell | Structural equation model | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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