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~accessRights:"restricted"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Suchmaschine"
~subject:"Werbewirkung"
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Suchmaschine
Werbewirkung
Internet marketing
266
Online-Marketing
266
Consumer behaviour
165
Konsumentenverhalten
165
Social Web
164
Social web
164
Advertising effects
118
Advertising
114
Werbung
114
Viral marketing
64
Virales Marketing
64
Brand management
61
Markenführung
61
social media
57
Online retailing
50
Online-Handel
50
Brand image
36
Markenimage
36
Beziehungsmarketing
26
Relationship marketing
26
E-commerce
25
Electronic Commerce
25
Marketing management
22
Marketingmanagement
22
Internet
15
advertising
15
Brand
14
Markenartikel
14
Confidence
13
Vertrauen
13
influencer marketing
13
Data protection
12
Datenschutz
12
Facebook
12
Public relations
12
Sponsoring
12
Sponsorship
12
online reviews
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Öffentlichkeitsarbeit
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Article
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121
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121
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English
121
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Choi, Yung Kyun
3
Evans, Nathaniel J.
3
Hudders, Liselot
3
Kim, Jooyoung
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Agarwal, Ashish
2
Beckert, Johannes
2
Cho, Chang-Hoan
2
De Cicco, Roberta
2
Hosanagar, Kartik
2
Iacobucci, Serena
2
Kang, Moon Young
2
Kim, Seunghyun
2
Ko, Eunju
2
Kwon, Eun Sook
2
Lee, Heejun
2
Naderer, Brigitte
2
Park, Sungho
2
Poels, Karolien
2
Shin, Wonsun
2
Acikgoz, Fulya
1
Acquisti, Alessandro
1
Aghniadi
1
Agrawal, Nidhi
1
Ahn, Sun Joo
1
Alexandrovskiy, Sergey
1
Amrehn, Jana
1
An, Soontae
1
Antoniadis, Ioannis
1
Applequist, Janelle
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Arora, Taanika
1
Assimakopoulos, Costas
1
Balconi, Michela
1
Bang, Hye Jin
1
Barrichello, Alcides
1
Bazi, Saleh
1
Bhatnagar, Amit
1
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Information systems research : ISR
International journal of advertising : the review of marketing communications
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
45
Journal of marketing communications
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of promotion management : innovations in planning and applied research
35
International journal of advertising : the quarterly review of marketing communications
24
Journal of advertising research
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of retailing and consumer services
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of promotion management : JPM
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing research
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of marketing research : JMR
11
SpringerLink / Bücher
11
Journal of internet commerce
10
Marketing science
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of current issues and research in advertising
9
Journal of marketing
9
Operations research
9
Discussion papers / CEPR
8
Marketing intelligence & planning
8
Quantitative marketing and economics : QME
8
Young consumers : insight and ideas for responsible marketers
8
International journal of electronic commerce : IJEC
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
International journal of hospitality management
6
International journal of industrial organization
6
Marketing letters : a journal of research in marketing
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing
5
International journal of sports marketing & sponsorship
5
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ECONIS (ZBW)
121
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121
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1
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
2
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
3
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
4
Out-of-home advertising : a bibliometric review
Wilson, Rick T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 286-320
Persistent link: https://www.econbiz.de/10014550812
Saved in:
5
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
6
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
7
Can you feel the advertisement tonight? : the effect of ASMR cues in video advertising on purchase intention
De Kerpel, Laura
;
Van Kerckhove, Anneleen
;
Tessitore, Tina
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014551038
Saved in:
8
The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude
So, Jane
;
Yi, Youjae
;
Agrawal, Nidhi
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 777-797
Persistent link: https://www.econbiz.de/10014551071
Saved in:
9
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
10
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
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