//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Kwon, Eun Sook"
~subject:"Suchmaschine"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Suchmaschine
Werbewirkung
Advertising effects
2
Brand image
2
Brand management
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Online-Marketing
2
Social Web
2
Social web
2
Advertising
1
Brand
1
Markenartikel
1
SNSs
1
Werbung
1
advertising avoidance
1
attitude toward social media marketing
1
behavioural engagement
1
big five
1
brand attitude
1
brand partner quality
1
brand personality
1
identity expression
1
perceived brand detachment
1
perceived information overload
1
social networking sites
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Kwon, Eun Sook
Agarwal, Ashish
2
Hosanagar, Kartik
2
Acikgoz, Fulya
1
Acquisti, Alessandro
1
Aghniadi
1
Alexandrovskiy, Sergey
1
An, Soontae
1
Antoniadis, Ioannis
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Arora, Taanika
1
Assimakopoulos, Costas
1
Balconi, Michela
1
Barrichello, Alcides
1
Bhatnagar, Amit
1
Bhattacharya, Siddharth
1
Bolat, Elvira
1
Borah, Abhishek
1
Burnaz, Sebnem
1
Cassioli, Federico
1
Chan, Terri H.
1
Chaudhary, Monica
1
Chen, Cheng
1
Chen, Min
1
Christopher, Ranjit M.
1
Chung, Yoo Jin
1
Costa, Renato J. Lopes da
1
Dankwa, Dan Duku
1
De Cicco, Roberta
1
Dias, Álvaro Lopes
1
Dodoo, Naa Amponsah
1
Du, Xiaomeng
1
Duffett, Rodney Graeme
1
Fan, Ming
1
Fang, Eric
1
Fantapié Altobelli, Claudia
1
Gautam, Omvir
1
Ghose, Anindya
1
Ghouse, Suhail M.
1
more ...
less ...
Published in...
All
Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Journal of advertising research
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
2
Social break up : why consumers hide and unlike brands on Facebook
Kwon, Eun Sook
;
Kim, Eunice
;
Chung, Yoo Jin
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10012284820
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->