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~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Marketingmanagement"
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Marketing management
44
Marketingmanagement
44
Brand management
24
Markenführung
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Consumer behaviour
13
Konsumentenverhalten
13
International marketing
12
Internationales Marketing
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Firm performance
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Markenartikel
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Marketing
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Brand architecture
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Internet marketing
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Luxury goods
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Luxusgüter
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Markenarchitektur
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Online-Marketing
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Emerging economies
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Cavusgil, Erin
3
Balmer, John M. T.
2
Javalgi, Rajshekhar G.
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Khan, Huda
2
Abratt, Russell
1
Acosta, Alexandra Solano
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Agudo, Jesús Collado
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Asseraf, Yoel
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Barnier, Virginie de
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Bıçakcıoğlu-Peynirci, Nilay
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Crespo, Ángel Herrero
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Didonet, Simone Regina
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Dimitratos, Pavlos
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Disterheft, Aneta
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Efrat, Kalanit
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Elbanna, Said
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Felix, Reto
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International business review : the official journal of the European International Business Academy
The journal of brand management : an international journal
Journal of business research : JBR
187
Industrial marketing management : the international journal for industrial and high-tech firms
140
Journal of strategic marketing
77
Journal of retailing and consumer services
60
The journal of business & industrial marketing
48
Journal of the Academy of Marketing Science
47
Journal of marketing communications
40
European journal of marketing : EJM
37
AMS review : official publication of the Academy of Marketing Science
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
International review on public and non-profit marketing
26
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Marketing intelligence & planning
25
Business horizons
22
Journal of business-to-business marketing
22
Journal of global marketing
21
The journal of product & brand management
21
Journal of marketing management : MM
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
The marketing review
20
Journal of marketing analytics : JMA
19
Asia Pacific journal of marketing and logistics
18
International journal of internet marketing and advertising : IJIMA
18
International marketing review
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of retailing
18
International journal of advertising : the review of marketing communications
17
International journal of economic perspectives : IJEP
16
Journal of research in marketing and entrepreneurship
16
Journal of Islamic marketing
15
Journal of promotion management : innovations in planning and applied research
15
European management journal
14
Journal of international marketing
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
International journal of hospitality management
13
International journal of wine business research : IJWBR
13
Journal of advertising research
13
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ECONIS (ZBW)
44
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44
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1
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
2
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
3
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
4
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
5
Translating strategy into action : the importance of an agile mindset and agile slack in international business
Asseraf, Yoel
;
Gnizy, Itzhak
- In:
International business review : the official journal of …
31
(
2022
)
6
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013415989
Saved in:
6
The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Tolstoy, Daniel
;
Nordman, Emilia Rovira
;
Vu, Uyen
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013206778
Saved in:
7
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
8
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
9
Mitigating negative spillover effects in a product-harm crisis : strategies for market leaders versus market challengers
Zhang, Jun
;
Lim, Joon Soo
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10012433581
Saved in:
10
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
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