Mitigating negative spillover effects in a product-harm crisis : strategies for market leaders versus market challengers
Year of publication: |
2021
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Authors: | Zhang, Jun ; Lim, Joon Soo |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 28.2021, 1, p. 77-98
|
Subject: | Product-harm crisis | Spillover effects | Market position | Crisis response | Bolstering | Differentiation | Spillover-Effekt | Spillover effect | Krisenmanagement | Crisis management | Marketingmanagement | Marketing management | Finanzkrise | Financial crisis |
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