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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~person:"Junaid, Muhammad"
~person:"Khan, Imran"
~subject:"China"
~subject:"Online-Marketing"
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Junaid, Muhammad
Khan, Imran
Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
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Akram, Umair
3
Bernritter, Stefan F.
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Rozendaal, Esther
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Smit, Edith G.
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Ashfaq, Muhammad
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Duarte, Paulo
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Fiore, Ann Marie
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Flavián, Marta
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Hyun, Hyowon
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Islam, Tahir
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International journal of advertising : the quarterly review of marketing communications
Journal of retailing and consumer services
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of destination marketing & management
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
3
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
4
Feeling hungry? : let's order through mobile! : examining the fast food mobile commerce in China
Akram, Umair
;
Ansari, Aisha Rehman
;
Fu, Guoqun
;
Junaid, …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389983
Saved in:
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