Feeling hungry? : let's order through mobile! : examining the fast food mobile commerce in China
Year of publication: |
2020
|
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Authors: | Akram, Umair ; Ansari, Aisha Rehman ; Fu, Guoqun ; Junaid, Muhammad |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 56.2020, p. 1-11
|
Subject: | Website brand equity | Digital coupon proneness | M-commerce | Website quality | Chinese consumer | Technology Acceptance Model | S-O-R Theory | China | Website | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
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