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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Abhishek"
~person:"Yoon, Hye Jin"
~subject:"Consumer behaviour"
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
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Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
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